GENEVA – HARMAN, the premium global
audio and infotainment group (NYSE:HAR), is making one of its strongest
showings ever at this year’s Geneva Autosalon, demonstrating
infotainment and audio solutions in vehicles from an impressive range of
manufacturers. Also testifying to the company’s strength as an industry
innovator, HARMAN is showcasing, together with Rinspeed, a new concept
car for mobile connectivity within urban spaces. In total, technology
and solutions by HARMAN are present in stands throughout the show,
demonstrating the predominant role that HARMAN has come to play across
the auto industry.
Mobile connectivity of the future
The
new “XchangE” show car being presented in Geneva continues the
tradition ofinnovation from the alliance between HARMAN and Swiss
customizer and concept vehicle maker Rinspeed. The car looks ahead to
truly autonomous driving, featuring lounge-type seating reminiscent of
airline business-class travel. The self-driving car requires a
completely new operating concept – and this is provided by HARMAN with
its next-generation scalable infotainment platform. Based on HTML5, this
platform provides the advanced security required to protect tomorrow's
connected cars against hacking; as well as navigation, entertainment,
driver assistance and service functions which are shown on a total of
four displays. There is even a 32-inch drop-down screen to transform the
XchangE into a mobile cinema – a very 21st-century take on
drive-in movies. Real-time sensor data in the vehicle is consolidated by
the system, and communicated with the cloud through an integrated LTE
module to enable the car-to-X communication which will be fundamental to
autonomous driving.
“The
Geneva Autosalon is a tremendous opportunity for HARMAN to showcase
innovative technology for present-day cars, and also to push ahead with
concepts for the future,” says Sachin Lawande, president, HARMAN
Infotainment Division. “As trends toward even greater connectivity
gather pace, powerful infotainment solutions that can connect the car
with the outside world will become more important than ever. HARMAN is
right at the front of these developments.”
HARMAN infotainment and audio across a range of auto brands
To
experience present-day HARMAN innovation, visitors to Geneva need not
look far. HARMAN is rolling out its infotainment systems across more
vehicles than ever, and the Geneva Autosalon is an opportunity to
showcase some of the new alliances with automakers as well as expansions
to cooperations with long-standing partners.
HARMAN premium infotainment for BMW – The
BMW i8, X3M, X4 and 4-Series Grand Coupé are the latest to join an
impressive line-up of BMW cars to feature the HARMAN premium
infotainment system, which combines wireless connectivity, enhanced 3D
navigation and even office tools into an intuitive, easy-to-use, unit.
First MINI with Head Up Display (HUD) – Also
in the BMW family, the new MINI F56 will be the first-ever MINI to
feature a head-up display, the heart of the HARMAN infotainment system
in the vehicle.
HARMAN infotainment for C and V Class – Daimler
has also expanded its cooperation with HARMAN by rolling out the
premium HARMAN infotainment system to its C-Class and new V-Class
ranges, as well as the S-Class.
Toyota RAV4 with JBL Green Edge – Continuing
a long-standing partnership with Toyota, the new RAV4 will be the first
Toyota SUV to hit the roads with JBL Green Edge™ audio, a
high-performance weight-efficient audio system that consumes less energy
and dissipates less heat than conventional systems without compromising
on audio quality.
Next-generation infotainment for Audi TT – In
the Volkswagen group family, the Audi TT marks another premiere: the
new TT is the first TT to feature HARMAN infotainment solutions.
Porsche PCM infotainment by HARMAN – HARMAN
is also proud to equip the brand-new compact SUV Macan and the new
Porsche 911 Targa with premium infotainment, navigation and
connectivity.
HARMAN infotainment for the new Lamborghini Huracan – HARMAN has also been selected by Lamborghini to provide the infotainment system to the new Huracan.
HARMAN connects Qoros 3 drivers to the cloud – Another
premiere is Qoros: founded in 2007, the Chinese automaker has chosen
HARMAN to equip its vehicles with T-Box, a new telematics component
offering 3G network access and services to the car.
Jeep Cherokee with award-winning Uconnect infotainment system – The
new Jeep Cherokee, which is being launched at the Geneva Motor Show
2014, will be equipped with the state-of-the-art Uconnect infotainment
system.
New Ferrari California with HARMAN infotainment system – The
new CMC infotainment system for Ferrari will initially be available in
the Ferrari California and will comprise full-featured infotainment and
connectivity.
New Aha Services –The new services for the Aha by HARMAN
Cloud Platform – Aha Updates and Aha Analytics – extend HARMAN’s
expertise in cloud infrastructure and make vehicles ‘Future Proof’.
Audio and infotainment upgrades throughout the vehicle lifecycle
Vehicle
infotainment is expected to keep pace with wider trends: today’s
consumers demand in-car solutions that enable their digital lifestyle to
follow them wherever they go. Similarly, automakers wish to have the
flexibility to extend the lifespan of their in-car infotainment
solutions to match the eight to 10-year lifespan of a car. HARMAN is
therefore introducing a flexible and upgradable infotainment solution
for automakers that can be installed even after the car has left the
factory floor, without sacrificing the integrated user experience of a
factory-installed system. These Vehicle Specific Infotainment Upgrade
packages, on show in Geneva, are built on HARMAN’s Semi-OEM Platform,
which leverages a modular design, software updateability, and feature
sets that can be customized for the needs of global automakers. HARMAN's
Vehicle Specific Infotainment Upgrades are packaged on a small snap-in
box connected to a prewired cradle that is installed either at the
production line, by the dealer or even by the end-customer.
The
same upgradeability is demanded for audio. With this in mind, HARMAN is
redefining the traditional mobile audio aftermarket segment to include
upgrade products and services that bring a premium sound experience to
cars while leveraging their existing wiring harnesses and speaker
locations. The new Vehicle Specific Audio Upgrade packages reduce costs
for drivers of installation and fabrication fees associated with
traditional aftermarket products while retaining the premium audio
quality for which HARMAN brands are renowned. Every component is
designed to fit perfectly into the original factory location while
simply plugging into the existing wire harness, with no splicing or
fabricating required. In addition, the systems utilize the factory head
unit, helping consumers avoid the cost of updating the head unit and
related installation and fabrication fees.
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