Over 250 Robe Fixtures Purchased By Procolour For Alenjandro Fernandez World Tour




- Pointe®
The fixtures – which include 95 of Robe’s brand new ROBIN Pointes,
together with 52 x LEDWash 600s, 40 x LEDWash 300s, 12 x LEDWash 1200s,
and 50 x MMX Spots – were delivered by Robe’s Mexican distributor Vari
Internacional – and constitute the biggest sale yet of Robe fixtures to
Mexico.
Robe’s Sales Director Harry von den Stemmen, Regional Sales Manager
for Latin America Guillermo Traverso and Bram de Clerck from Benelux
distributor Controllux all played key roles in making the deal happen,
demonstrating great international teamwork and reinforcing the excellent
service for which Robe is renowned.
Procolor’s CEO Javier Barba had been considering an investment in
Robe fixtures for some time for the company’s rental stock, several
demonstrations had already taken place, and both he and his technicians
were very impressed with Robe’s latest technology.
They then landed the contract to supply technical production to the
massive Fernandez world tour – scheduled to run for at least two years.
Barba is also part of Fernandez’s production team, and had been
impressed with Corthout’s work on a number of other high profile Latin
American artists including Juanes, Miguel Bosé and Juan Luis Guerra, so
asked him on-board to design lighting for the tour.
Alain Corthout teamed up with designer Ignace d’Haese and creative
practice Arf & Yes (also from Belgium) to produce the show’s
stunning visuality and develop all the different custom elements.
Very serendipitously, Corthout and d’Haese had also specified a rig
containing ALL Robe moving lights following demos from Controllux!
Originally they had planned to use a competitor product, but after
seeing the newly launched Pointe perform ‘in-situ’, they were convinced
that this was the key fixture they needed to make the design rock.
The fact that it has a good zoom and can be a beam as well as a spot
fixture with multiple possibilities … was the deciding factor.
They then replaced all the other wash lights on the rig with Robe’s LEDWashes for continuity.
Says Guillermo Traverso, “Procolor is a reference company for
everyone in Mexico and not only in the lighting industry – they are
making a serious statement with this purchase! It also reflects the
general growth and perception of Robe in Latin America and is the
achievement of much hard work and foresight on the part of Vari
Internacional”.
The 95 Pointes were delivered to automation and stage technology
solutions specialist WiCreations in Belgium where they were built into a
series of lighting pods which are integrated with a Kinesys motion
control system.
Each Pod carries three Pointes, and a total of 30 pods – each in
drops of five deep - are integrated into six moving elements which
change positions constantly – up and down and cross-tracking -
throughout the show.
Three of the Pointes have been modified and are used as follow spots
on the show, one mounted over-stage on the truss and two at the FOH
position, with the iris and colour change functions controlled from the
main lighting console. All the operators have to do is point.
All the LEDWashes and MMX Spots were freighted directly to Mexico.
Robe and Vari Internacional arranged comprehensive training sessions
for all of Procolor’s technicians and crew, and Robe’s Technical Support
Manager Steve Eastham visited the tour’s production rehearsals in
Guadalajara to ensure that everything ran like clockwork ahead of a
truly amazing first gig last week at the Telmex Arena in Zapopan,
Guadalajara.
José Alberto García Ramirez, Lighting Sales engineer from Vari
Internacional comments, “We are all very excited and really proud that
Robe is on the tour.
This will provide a worldwide showcase for the products as well as
Procolor setting standards for other rental companies in the country to
follow”.
Harry von den Stemmen concludes, “I am delighted that Alain and
Ignace specified the Robe products and that Procolor chose to invest in
them. All the lighting professionals in Mexico are now looking at this
tour and it will enhance Robe’s presence enormously. Vari have done a
brilliant job from the commercial aspect, in constructing the deal and
shaping the package, sorting the logistics and supporting the client
locally”.
Photo Credits: Efrain Alvarado
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